Circle Fitness: Now That Was a Project!

I was looking forward to this shoot with René and his team of really great people. The atmosphere in the gym is so great; it has that feeling of a big family. It really provides a top fitness experience for everyone, regardless of their level in the field of fitness.

And it really does that. I honestly feel it's been one of the best gyms to do that in this area. Sometimes you want to train, but it can be intimidating. Circle Fitness makes it easy.

This was a full shoot for branding photos, for websites, promotion and marketing materials, Instagram, brochures, and flyers. They used the photos exactly how they should be used – for everything.

The shoot itself was three days long, and in that time I got to see more and more how warm the culture is at Circle Fitness. Of course, I also saw how great the machines are: they're top of the line.

We planned and conceived a concept for how the photos should look and feel for this shoot. One of the big feelings we aimed for was creating a warm atmosphere while showing how awesome this studio is. I feel like we nailed it together. This was such a perfect shoot for me because we had ideas that we wanted to capture, but at the same time I was given the freedom to create. When I get those two things working in my favor, I'm super on point.